Shot Tracker
Chapter
01
[ 2015 ] iphone & apple watch App Design:
Early work in digital design, learning Figma & valuable lesson about the efficiency & need to do usability/ user testing early using lofi prototypes.
introduction
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Competitive Researh & Design
research/ strategy
competitive research
Many apps exist that serve a similar function on the golf course, but all only track shots played during a round. We looked at these competitors and their design/aesthetic as inspiration as they are widely adopted in the golfing community.
concept development
I lead efforts and created branding, digital marketing campaigns and the UI/UX design for the app itself. Refining the app, icon design and interface into a hi-fidelity prototype.
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Prototyping, Usabiity Testing & Next Steps
PROTOTYPE
Development began utilizing this Figma prototype, but early usability testing revealed a problem…
ROADBLOCK
user testing
It became evident that golfers were less inclined to use the app if they had to pull out their phone/ input their shot info after every shot.
next step
It was determined that a watch app would also be needed to make shot tracking easier/ faster.
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conclusion
The founders/ developers lacked the expertise to complete development on an apple watch app, lacking the budget to hire contractors and due to life events this project was shelved.